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This magazine is a film magazine which is published in Britain, it has been getting published monthly since July 1989. It gives the readers news on upcoming films, with other information such as previews and reviews on movies.
On the front cover it is focusing on the new Batman film 'The Dark Knight' with an introduction into the Joker. The colours used are dark colours, and also attractive colours, the dark colours could be used to emphasise the darkness behind Batman whilst the attractiveness of the colours are used to draw the reader in. The picture of 'The Joker' looks like a promotional shot for the movie which is also used in the movie it is a central shot which allows text to be wrote over it. The masthead 'EMPIRE' which is the title of the magazine is in red bold text which draws the reader in, the picture of Joker stretches over the text and even covers up the full 'P' which suggests that people have come to know the magazine and instantly know what magazine it is when a new issue surfaces.
The only colours used are white,red,purple,and green which most are used to actually represent Batman movies usually, this will be well known by fans of Batman movies or comics. The colours all work well with each other, such as with the dark colours and the light text it is easy to read and stands out to the readers. The text 'Meet the Joker' is in different and unusual font which is used all the time for Batman, this makes the magazine look more unique. The cover gives an insight into the actual story of the Joker, as it says there is a 'one on one with the new Batman nemesis' this allows the reader to actually see why the magazine has focused on the Joker. The words 'He's cold blooded, mess murdering clown' gives a brief insight into the Jokers character, which could be interesting and helpful towards readers who haven't seen Batman before. The whole cover mainly focuses on The Joker however, it says 'Plus' then several other films which gives a quick insight into what other film information is inside the magazine which will make people buy it if they are interested in any new upcoming movies.
The Language of this magazine is how the have structured everything out, to fit the story and how they wanted everything to be presented. Also it's the use of the picture of The Joker and the text to back the picture up.
The institution of this magazine is Bauer who publish the magazine and gather all the information which is Incorporated into the magazine.
The Ideology of this is the story of The Joker and other information about upcoming movies, so this will be backed up from new films coming out with reviews and previews about them.
The audience for this magazine will be kids ages between 16-19 however, it will be mainly aimed at anyone who has a interest in watching movie.
The representation showed in the picture is that it's a professional shot which is a shot from the movie with Joker looking like he's sat in a prison cell.
