This magazine is a popular magazine which focuses on information about celebrities and all the latest gossip. It is a magazine published in the U.K. and has been getting published since 1999. Other than information about celebrities it also contains information about movie and music reviews and TV listings.
On this front page it has mainly focused on a story about Victoria Beckham and how she is "Ill" To advertise this story the have used huge bold red and black which is very attractive and draws the reader in. Also the text starts in red however, when it says "this is really serious" it changes to black to emphasise how serious it is, by doing this black it just shows in your face text and suit the actual words and meaning behind them.
The picture used of Victoria Beckham doesn't look like a professional shot it seems to be a photo what maybe the paparazzi has taken of her, while she poses, this could also be seen that the use of this photo backs up the text to show how serious the story really is. Also the picture of her stretches over the masthead "Heat", this showing that people have to come to recognise what heat magazine looks like and it's layout so when the magazine comes out in shops everybody instantly knows its heat so this allows pictures to be made bigger and be able to stretch over the word. The use of text size is very big and bold so it stands out to the public to draw them in to whats in this weeks issue, also they have stuck to just using for colours for the text red, black, yellow, and white as these all stand out on the backgrounds they are used on making them easy to read. As a smaller story alongside the Victoria Beckham story, there is another which says "Gav spends night with Charlotte's friend" and to back up the story it shows a little picture which paparazzi have taken. This story is just opened with those six words but this gives the reader a quick insight into the story making them want to read on and buy the magazine to read the rest of the "scandal". Also on the picture for this story it links to another story by a big circle saying "Tara P-T & James Blunt latest" so this shows another celebrity story giving the readers other gossip to read making it an even wider range of gossip which the readers can't resist not buying the magazine. Alongside the actual magazine is another "brand new" magazine and this is shown by showing a little picture of it and using a bit of text to show what it is, it says "free inside" in big bold letters this is so it emphasises it's free so it will make the readers want the magazine even more as they get another magazine free.
The language of this magazine is the structure of the layout and how they have sectioned each story of from each other. Also it's the use of all the pictures of the celebrities and the use of the masthead and headlines to back up the pictures.
The institution of this magazine is Bauer Consumer Media as they publish the magazine and incorporate all the information into the magazine about the celebrities.
The Ideology for this magazine is the stories on the celebrities so the idea's behind this text will have come from what the celebrities are getting up to.
The audience will be people aged between maybe 16-19 however, it could be older as it sometimes contains explicit images. Also the audience could be anyone who is interested in celebrity gossip.
The representation shown in the pictures are that they are paparazzi taken pictures, maybe with the celebrity posing or pictures which the celebrity doesn't want to be taken.